To conduct effective community outreach for the Culver City Parks and Recreation Master Plan that began in early 2024, The Robert Group in teaming with OLIN, employed an approach that acknowledges and addresses the diverse needs, interests, and backgrounds of Culver City's residents. Informed by the diverse population demographics, the evolving urban landscape, existing resources and resident demand, the outreach strategy was inclusive and comprehensive, ensuring that all community voices are heard and considered in the planning process. The engagement methods outlined for the project fostered public dialogue about the future of community parks. A pivotal aspect of this plan was the development of a public engagement plan that outlined a series of outreach activities in relation to project goals. Key activities included distributing a community-wide survey during stakeholder focus groups, community events, and on social media in order to gauge community priorities and satisfaction levels with existing amenities.

To emphasize the importance of accessibility and inclusivity, TRG organized and facilitated community meetings, both in-person and virtual. These meetings addressed specific parks as well as the park system as a whole. In addition to these meetings, TRG leveraged online engagement tools like ArcGIS StoryMaps for sharing ideas and updates. The approach also included targeted outreach to historically marginalized populations through equity-focused engagement pop-ups and partnerships with existing community events. This multi-faceted engagement framework ensures that all community members have the opportunity to contribute to the conversation, providing valuable input that will shape the final Parks Master Plan.

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