At the initiation of the project, the outreach team developed a communications plan to supplement Caltrans’ effort to address NEPA and CEQA requirements and address stakeholder needs. Activities included the development of collateral materials, an aggressive online presence that focused on Twitter, Facebook, an active website, and an interactive map to support community feedback. Additionally, stakeholder briefings with elected officials, town councils, community based organizations, and economic development organizations (such as chambers of commerce) have been included in this phase of the project.
Project challenges focused on the evolution of the project. The project definition was updated in early 2012, and triggered an additional scoping comment period, and additional technical report needs. The addition of a bike route, definition of the High Speed Rail Feeder Service, and further description of the energy projection and transmission facility, required additional outreach activities.
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