CLIENT
City of Inglewood
Project Status
Complete
Summary
In 2016, when the NFL announced that the Rams and Chargers would be relocating to the City of Inglewood and building a new stadium for football, concerts, soccer and maybe even a future Olympics—the City of Inglewood saw a rare opportunity to provide a seamless connection for fans from across the County to access this new state-of-the-art destination without having to drive or brave the traffic congestion common for major sporting and entertainment events. The project is poised to serve several entertainment venues, including SoFi Stadium (home of the NFL’s LA Chargers and LA Rams), Intuit Dome (home of the NBA’s LA Clippers), YouTube Theatre and the Kia Forum.

The Robert Group (TRG) led public outreach and public engagement efforts since the project’s inception.  TRG facilitated listening sessions and captured ideas on how to improve the project whilst ensuring the transit connector would benefit the Inglewood and transit riding communities. These efforts were critical to shepherding the project through the rigorous Environmental Impact Report (EIR) and Environmental Impact Statement (EIS) approval phases.

TRG prides itself on identifying innovative initiatives that go beyond conventional methods to motivate and capture engaged participation, using method such as video simulations and recordings, interactive exercises through mobile apps, walking tours, and pop-up events. All these strategies worked toward the goal of hearing from and engaging stakeholders who share a commitment of bringing accessible transit to their communities.

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