The Robert Group (TRG) led the public engagement, kicking off the project by preparing a separate Public Engagement Plan (PEP) that strategically targeted unique demographics, language needs, geography, and stakeholders of the several project areas.
TRG developed an easily navigable project database that both incorporates and categorizes major stakeholders in the project area. Led by Metro Community Relations and Government Relations team, TRG assisted in the arrangement and logistical planning for stakeholder briefings with elected officials, staff, and/or government agencies. Given the controversial nature of this project, TRG worked closely with Metro to address environmental justice issues, stakeholder diversity, and intentional engagement with disenfranchised populations. TRG led these outreach efforts by coordinating community workshops and pop-up events, like tabling at the Kaiser Permanente Farmers Market, flyering at the Latino Expo in Panorama City, and engaging with students at the California State University, Northridge (CSUN).
In the fall of 2023, the project commenced implementation, following TRG's facilitation of community meetings, unveiling of the project Storymap, and completion of transit rider intercepts and video recordings showcasing the project's beneficial influence on both CSUN students and the wider community.