The Robert Group, in teaming with Perkins Eastman, has been given the exciting opportunity to provide community outreach facilitation and support to the City of Pasadena, expected to begin in early 2024. TRG’s approach acknowledges the complicated history surrounding the SR 710 freeway project to identify the planning efforts that best reflect the needs of local residents, past harms and the interest in reconnecting displaced communties.
The outreach efforts that TRG will focus on are designed to engage a wide array of community members through various channels and activities, ensuring broad participation from the public. Understanding the sensitivities surrounding the 710 Freeway and communities that once called it home, our outreach efforts will have an emphasis on working with many of community groups and key partners through focus group meetings, youth-focused engagement activities, walking and biking tours, and partnerships with Community-Based Organizations (CBOs) for deeper community engagement. TRG will combine these approaches with in-person community meetings and online engagement tools, utilizing Esri StoryMaps and virtual community meetings, for continuous community interaction and feedback, all while tracking and analyzing the impact of these activities. These engagement efforts will help to support a community-driven plan that will focus on a vision for all residents of Pasadena, especially for the marginalized communities that this project originally impacted.