RecycLA divides the City into zones that are served exclusively by one waste collection company, which means fewer trucks congesting neighborhoods. Prior to the program, nearly 80,000 businesses and multifamily buildings received waste collection services from unregulated private haulers. Working with Universal Waste Systems, Inc. (UWS), The Robert Group led outreach for the program in the Northeast Los Angeles zone. TRG developed a strategic outreach plan to engage key stakeholders and increase awareness about the benefits of the program.