In March 2018, the City of Los Angeles embarked on a dynamic plan to involve multiple City agencies and stakeholders throughout the community to explore opportunities for reimagining the Silver Lake and Ivanhoe Reservoirs. This effort, known as the Silver Lake Reservoir Complex Master Plan (SLRCMP), will guide improvements aimed at revitalizing the greenery, preserving wildlife, and creating captivating community gathering spaces while at the same time protecting the unique nature of the reservoir complex and recognizing the need to balance urban wilderness with recreational activities.

 

The Robert Group (TRG), working with Hargreaves Associates, led public engagement efforts for the Master Plan. Our team was responsible for message development, engagement strategies, and motivating broad and meaningful participation. TRG coordinated and facilitated workshops, often with over 700 participants, that targeted broad and unique audiences ranging from the project’s Stakeholder Working Groups to local students within the Silver Lake community. We developed creative participation methods, such as pop-up events, interactive map activities, and print and online questionnaires so community members could actively participate in design efforts throughout every phase of the Master Planning effort.

 

The Master Plan was completed in August 2020. The project is moving into the environmental review phase, starting with the development of an Environmental Impact Report.